Heart to Heart Communications - Enriching Lives at Work.
The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership & Life

Robert K. Cooper
New York: Crown Business: 2001

Dr. Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents.

In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world.
 

 
"Don't forget until too late that the business of life is not business, but living."
 
--B C Forbes
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